Parade's products are made with only 100% certified organic cotton the softness & purity of our cotton clothing is obvious to the touch, which makes it perfect for baby clothing. More importantly for Parade is consideration of the negative environmental & human impacts of processed cotton & the pesticides used in its growth & manufacture.

Avoiding processed cotton is a bit like never getting into a fossil-fueled vehicle - it's near impossible. But when faced with the choice between pure & processed when prices are comparable, why would anyone choose the latter